For Agency Owners & IMOs

Download The $3M/Month Ad Playbook

7 strategies I use to scale insurance lead generation past $100K/month in ad spend — profitably. Pulled straight from the accounts I run every day.

  • ✓ The scaling framework behind $3M/mo in ad spend
  • ✓ How to reduce CPA as you increase budget
  • ✓ The automation stack that replaces 3 full-time employees

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JK
Free Playbook
The $3M/Month
Ad Playbook

7 strategies for scaling insurance lead generation — profitably.

$3M+/mo managed 1M+ leads $50M+ premium
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Ad Spend Managed
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Leads Generated
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Clients Served
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Premium Placed

What's Inside

7 Strategies From the Accounts I Run Every Day

1. Run Your Ad Account Like a P&LSet an allowable CPA and make the auction respect it.
2. The Weekly Winners RefreshBeat creative fatigue with a refresh system, not new ads.
3. Testing Grounds, Not GuessesA dedicated testing budget that keeps scaling clean.
4. One Vertical, One AccountSharper signal and smaller blast radius at scale.
5. Split Creative by FormatStop hiding your real winner behind cheap impressions.
6. Localize the Front EndRelevance is the cheapest CPL lever left on the table.
7. Speed-to-Lead, or Don't ScaleThe multiplier between CPL and placed premium.

Without a doubt BEST Facebook lead in industry! On average I get 4x my investment!

Adam R.
Agency Owner

I ordered 30 leads... I spoke to 14 people in 2 days and booked 11.

Louis L.
Insurance Agent

These guys are top notch. The team has been instrumental in helping me plan the $25K month I just had.

Gabriel H.
Agency Owner
Jeromy Kovatana

Who's Behind It

Jeromy Kovatana

Former Big 4 auditor and CFO turned insurance lead generation expert. Through LeadsBakery and clients like GOAT Leads, I manage $3M+/month in ad spend, have generated 1M+ leads, and helped place $50M+ in premium. 3× ClickFunnels Two Comma Club.

This playbook isn't theory. It's the exact framework running live across final expense, veterans, mortgage protection, IUL, trucker, and Spanish-language accounts right now.

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