Jeromy Kovatana, in one page.

Jeromy Kovatana is Chief Technical Officer of GOAT Leads. He previously founded LeadsBakery and has $38M+ in managed ad spend across Meta and Google and 1.63M+ unique consumer leads across the GOAT Leads platform and managed ad accounts.

Jeromy Kovatana is Chief Technical Officer of GOAT Leads and previously founded LeadsBakery. A former Big 4 auditor and CFO, he brings a track record of $38M+ in managed ad spend across Meta and Google and 1.63M+ unique consumer leads across the GOAT Leads platform and managed ad accounts. He now leads the platform, CRM, and AI tools that deliver GOAT's leads to 16,000+ agents. He lives in Meridian, Idaho, with his wife Hope and their four sons.

Jeromy Kovatana is Chief Technical Officer of GOAT Leads, the life insurance lead marketplace serving 16,000+ agents. He previously founded LeadsBakery, which managed insurance advertising across Meta and Google. He came to marketing from finance: Oklahoma State degrees in Finance and Accounting, audit at Ernst & Young and Grant Thornton, then a CFO seat — a background he still describes as applying financial rigor to digital marketing.

Across the companies he founded (LeadsBakery, The Lead Gurus, GetFEXLeads, TeleCRM, and AgenticPro), he has served 3,700+ clients, helped agents place $50M+ in premium, and earned three ClickFunnels Two Comma Club awards. His track record includes $38M+ in managed ad spend across Meta and Google and 1.63M+ unique consumer leads across the GOAT Leads platform and managed ad accounts. He builds the technology too: custom platforms, dialer and telecom integrations, and now GOAT's CRM and AI roadmap. Jeromy lives in Meridian, Idaho, with his wife Hope and their four sons.

Jeromy Kovatana is Chief Technical Officer of GOAT Leads and one of the most experienced buyers of insurance advertising in the United States. He previously founded LeadsBakery. Over the last two years the Meta ad accounts under his management spent $30.1 million to produce 1.19 million insurance leads, alongside $8.1 million in Google Ads spend producing 349,000 conversions. His overall track record: $38M+ in managed ad spend across Meta and Google and 1.63M+ unique consumer leads across the GOAT Leads platform and managed ad accounts, a deduplicated count rather than a sum of those receipts. That work spans final expense, veteran, mortgage protection, IUL, trucker, and Spanish-language markets.

His path into marketing ran through finance. After graduating from Oklahoma State University with degrees in Finance and Accounting, he audited companies and built financial models at Ernst & Young and Grant Thornton before stepping into a CFO role. A bankruptcy — and the faith he rebuilt on afterward — pushed him into the insurance industry, where his unit-economics discipline turned out to be the edge most marketers lack. He founded The Lead Gurus, GetFEXLeads, and LeadsBakery; built TeleCRM and AgenticPro, GoHighLevel SaaS products that peaked at 450 recurring users; and has served 3,700+ clients who have placed more than $50 million in premium. He has earned three ClickFunnels Two Comma Club awards.

Jeromy has driven GOAT Leads' technology since February 2024, and in August 2026 the company named him Chief Technical Officer. He now leads the platform that delivers leads to 16,000+ agents, the GOAT CRM, and the company's AI dialer and texting roadmap. He is a frequent guest on insurance and marketing podcasts, and lives in Meridian, Idaho, with his wife Hope and their four sons.

About Jeromy Kovatana. Jeromy Kovatana is Chief Technical Officer of GOAT Leads. He previously founded LeadsBakery, a lead generation firm specializing in insurance advertising. A former Ernst & Young auditor and CFO, he brings a track record of $38M+ in managed ad spend across Meta and Google and 1.63M+ unique consumer leads across the GOAT Leads platform and managed ad accounts. He has served 3,700+ clients and earned three ClickFunnels Two Comma Club awards. He is based in Meridian, Idaho. Learn more at jeromykovatana.com.